Volkswagen, UX Strategy & Design Lead
Since March 2019
UX Strategy Lead for Vehicle Connectivity Apps to support the launch of Volkswagen’s new ID. line of electric vehicles. The mobile app supports the user as an everyday companion with quick access to their car.
OpenTable, Design Manager
October 2017 – February 2019
Managing the mobile design team and projects for the iOS & Android consumer products.
- Redesign of the new Homescreen to support changes in user behavior and optimize for business goals
- Launched new features and products like “Wait in Line, Table Categories and Ticketed Events”
- Research and prototype for a new “Delivery” business
- Evaluation and reprioritization of functionality using A/B testing
- Development of a unified Design System
Fitbit, Product Design Lead
Jan 2016 – Oct 2017
- Concept and redesign of new device onboarding flows, to improve new user education and provide delightful OOBE (Out of box experience)
- Design and content strategy of mobile app experience supporting successful launch of 5 new devices
- Concept and design for the launch of new 3rd party notification experience on Fitbit Blaze
Strava, UX Lead
Jan 2012 – Dec 2015
- Leading the User Experience team for Strava’s Mobile Apps and Website
- UX Design for companion devices including Google Glass, Smartwatches, 3rd party devices and partner integrations
- Managing User Research Projects and User Testing
Mixed Media Labs, UX Designer
Mar 2011 – Jan 2012
- Design lead for App.net a new product that helps users create simple & beautiful landing pages for mobile apps
- UX design of new features on photo-sharing site PicPlz.com including search, collections & mobile sign-up
Yahoo! Social Platform, UX Designer
Jun 2009 – Mar 2011
- Led the design for a new product defining the experience for consuming and sharing content on the web
- Designed interfaces that maximize user engagement, lower the barrier for participation and increase traffic
- Created designs to support 3rd-party experiences like social gaming on various Yahoo! products
- Collaborated with multi-disciplinary teams on effective interfaces that allow easy discovery and exploration
- Won internal Hackday with an interactive prototype, now considered for implementation
- Facilitated design jams and evangelized Yahoo!’s design practice through recruiting at the University of Michigan
Sapient Consulting, Interactive Developer
Nov 2006 – Sep 2007
- Created interactive prototypes as proof of concept and for user testing
- Translated visual designs into code and worked closely with developers to ensure integrity of UI
- Led and worked with remote teams to manage and execute client projects on time
- Implemented ad-serving pilot for online marketing supporting multivariate testing
Enlit – Financial Education Benchmarking, Co-Founder & Design Lead
Jul 2006 – Dez 2010
- Conceptualized and developed a financial benchmarking and management tool for schools
- Led the product design by applying a user-centered design process
- Performed user testing and roadmap planning for the product
Leantrak, Information Architect
Jan 2005 – Oct 2009
- Concept and development of company website & knowledge management system
- Design and implementation of a project management tool for multi-billion dollar petroleum company
- Design and development of worldwide branding program for a global corporation
Education
Apr 2009 – University of Michigan School of Information
Master of Science in Information & Human-Computer Interaction
- Merit Scholarship Recipient and Executive Board Member of HCI Student Organization
Nov 2004 – University of Applied Sciences Cologne, Germany
Bachelor of Science in Computer Science & Media Informatics
- Graduated top of class