Volkswagen, UX Strategy & Design Lead

Since March 2019
UX Strategy Lead for Vehicle Connectivity Apps to support the launch of Volkswagen’s new ID. line of electric vehicles. The mobile app supports the user as an everyday companion with quick access to their car.

OpenTable, Design Manager

October 2017 – February 2019
Managing the mobile design team and projects for the iOS & Android consumer products.

  • Redesign of the new Homescreen to support changes in user behavior and optimize for business goals
  • Launched new features and products like “Wait in Line, Table Categories and Ticketed Events”
  • Research and prototype for a new “Delivery” business
  • Evaluation and reprioritization of functionality using A/B testing
  • Development of a unified Design System

Fitbit, Product Design Lead

Jan 2016 – Oct 2017

  • Concept and redesign of new device onboarding flows, to improve new user education and provide delightful OOBE (Out of box experience)
  • Design and content strategy of mobile app experience supporting successful launch of 5 new devices
  • Concept and design for the launch of new 3rd party notification experience on Fitbit Blaze

Strava, UX Lead

Jan 2012 – Dec 2015

  • Leading the User Experience team for Strava’s Mobile Apps and Website
  • UX Design for companion devices including Google Glass, Smartwatches, 3rd party devices and partner integrations
  • Managing User Research Projects and User Testing

Mixed Media Labs, UX Designer

Mar 2011 – Jan 2012

  • Design lead for a new product that helps users create simple & beautiful landing pages for mobile apps
  • UX design of new features on photo-sharing site including search, collections & mobile sign-up

Yahoo! Social Platform, UX Designer

Jun 2009 – Mar 2011

  • Led the design for a new product defining the experience for consuming and sharing content on the web
  • Designed interfaces that maximize user engagement, lower the barrier for participation and increase traffic
  • Created designs to support 3rd-party experiences like social gaming on various Yahoo! products
  • Collaborated with multi-disciplinary teams on effective interfaces that allow easy discovery and exploration
  • Won internal Hackday with an interactive prototype, now considered for implementation
  • Facilitated design jams and evangelized Yahoo!’s design practice through recruiting at the University of Michigan

Sapient Consulting, Interactive Developer

Nov 2006 – Sep 2007

  • Created interactive prototypes as proof of concept and for user testing
  • Translated visual designs into code and worked closely with developers to ensure integrity of UI
  • Led and worked with remote teams to manage and execute client projects on time
  • Implemented ad-serving pilot for online marketing supporting multivariate testing

Enlit – Financial Education Benchmarking, Co-Founder & Design Lead

Jul 2006 – Dez 2010

  • Conceptualized and developed a financial benchmarking and management tool for schools
  • Led the product design by applying a user-centered design process
  • Performed user testing and roadmap planning for the product

Leantrak, Information Architect

Jan 2005 – Oct 2009

  • Concept and development of company website & knowledge management system
  • Design and implementation of a project management tool for multi-billion dollar petroleum company
  • Design and development of worldwide branding program for a global corporation


Apr 2009 – University of Michigan School of Information

Master of Science in Information & Human-Computer Interaction

  • Merit Scholarship Recipient and Executive Board Member of HCI Student Organization

Nov 2004 – University of Applied Sciences Cologne, Germany

Bachelor of Science in Computer Science & Media Informatics

  • Graduated top of class